Nuestro PAC Launches Ad Targeting Michigan
October 1, 2020 Contact: email@example.com WASHINGTON -- Nuestro PAC announced today the launch of a comprehensive, bilingual Latino outreach program in Michigan in the lead up to the general election. The program is backed by a six-figure buy in statewide TV ad buys as well as mail, radio and newspaper ads. Nuestro PAC is partnering with Millions of Michiganders PAC as part of the program in the Great Lake State.
The program encompasses millions of bilingual mailers to every persuadable and newly registered Latino voter in Michigan, as well as a Spanish-language video spot running on TV and on digital. “Trabajando Juntos” outlines the work that Sen. Gary Peters and Vice President Joe Biden have done for the Latino community, focused on issues such as increasing wages and improving education.
In the last month, Nuestro PAC has announced it will send seven-figures worth of bilingual mail to persuadable and newly registered Latino voters in Florida, North Carolina, Pennsylvania and Michigan. The PAC also launched the most comprehensive in-language Florida Latino outreach program, backed by $2.2 million. In August, Nuestro PAC released an ad featuring Kristin Urquiza speaking about her father’s death and endorsing Joe Biden. They have also launched one of the largest Spanish-language ad campaigns of the cycle in Arizona, Michigan and North Carolina.