Nuestro PAC Launches Ad Targeting Young Latinos in Iowa and Nevada
September 30, 2020 Contact: email@example.com WASHINGTON -- Nuestro PAC announced today the launch of a 30-second spot that will begin airing tomorrow for two weeks in Nevada and Iowa. The spot, which will air digitally, is backed by a six-figure buy and features Latino staffers from the Bernie 2020 campaign saying they are “all for Joe Biden.”
“Nuestro PAC is investing in states where the Bernie 2020 campaign made intentional appeals to Latinos that translated into the community backing Sen. Sanders by huge margins,” said Chuck Rocha, founder of Nuestro PAC. “By appealing to the young Latinos who supported Sen. Sanders so passionately, we’re hoping to shore up some of that support for Vice President Biden.”
In the last month, Nuestro PAC has announced it will send seven-figures worth of bilingual mail to persuadable and newly registered Latino voters in Florida, North Carolina, Pennsylvania and Michigan. The PAC also launched the most comprehensive in-language Florida Latino outreach program, backed by $2.2 million. In August, Nuestro PAC released an ad featuring Kristin Urquiza speaking about her father’s death and endorsing Joe Biden. They have also launched one of the largest Spanish-language ad campaigns of the cycle in Arizona, Michigan and North Carolina.