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Nuestro PAC Releases Ad Highlighting Biden’s Platform for Latinos Featuring Music by Las Cafeteras

September 17, 2020 Contact: WASHINGTON -- Nuestro PAC today released a new ad called “If I Were President,” based on the song it features from the Chicano band Las Cafeteras. The ad features Biden in his own words describing his platform for Latino families. As Latino outreach increasingly becomes a hot topic leading up to November 3rd, Nuestro PAC is addressing the concern head on with the bilingual ad. “If I Were President” will run on TV and digitally in battleground states both in longform and as well as a 60 second version.


“Impactful Latino outreach means speaking directly to our community and the many issues we face,” said Chuck Rocha. “This ad highlights every aspect of our community in a culturally competent way and brings Biden’s own plans to life in ways Latinos will respond to. The Latino vote may well decide this election and we will not stop until we reach every Latino voter in every battleground state to cast their vote for Joe Biden and defeat Donald Trump.” Nuestro PAC, in partnership with America’s Progressive Promise PAC, is one of few independent expenditure PACs focused solely on Latino outreach. The PACs were created by senior aides to Sen. Bernie Sanders’ presidential runs which saw overwhelming support from the Latino community. Latinos are expected to be the largest minority voting bloc in November; however, former Vice President Biden is currently underperforming with this demographic. Las Cafeteras also endorsed Bernie Sanders in the primary and were featured at his rallies. Earlier this week, Nuestro PAC announced they will send seven-figures worth of bilingual mail to persuadable and newly registered Latino voters in Florida, North Carolina, Pennsylvania and Michigan. Last month, Nuestro PAC released an ad featuring Kristin Urquiza speaking about her father’s death and endorsing Joe Biden. In partnership with America’s Progressive Promise, they have also launched one of the largest Spanish-language ad campaigns of the cycle in Arizona, Michigan and North Carolina. TRANSCRIPT: JOE BIDEN: Our success depends on the success of the Latino community.  FEMALE SINGING: Si fuera Presidente, honestamente... JOE BIDEN: Think about the incredible power this community holds in its hands.  FEMALE SINGING: Si fuera Presidente...  JOE BIDEN: I could not be more proud to stand with you.  FEMALE SINGING: Honestamente. Si fuera Presidente..  JOE BIDEN: We need to open the doors to the next generation of Latino doctors, lawyers, engineers, teachers, elected officials. That’s why we need to put higher education within the reach of all of our children.  FEMALE SINGING: Para mi gente... MALE SINGING: If I was president, I’d roll up my sleeves. As I face the congregation. First thing I’d do is free education. And every third period, yo, we’d practice meditation.  MALE SINGING: Like a brown Robin Hood, I’d take from the rich and I’d give to the poor so my little sister ain’t got to be hungry no more.  MALE SINGING: And my First Lady would be my moms. JOE BIDEN: Together, we can and will rebuild our economy. And when we do, we’ll not only build back -- we’ll build back better.  JOE BIDEN: That’s why my economic plan is all about jobs. With equal pay for women. With rising wages you can raise a child on. With a healthcare system that lowers premiums, deductibles, and drug prices.  JOE BIDEN: With an education system that trains our people for the best jobs of the 21st century. And where cost doesn’t prevent young people from going to college and student debt doesn’t crush them when they get out.  JOE BIDEN: With an immigration system that powers our economy and reflects our values.  MALE SINGING: If I was president, well, there’d still be drama, takes a village to heal our generational trauma. So, shake your spine, put your hands up high. We got a different kinda party in the White House tonight.  MALE SINGING: If I was president, hey, what would I do? If I was president, hey, I’d ask you. MALE SINGING: If you were president, hey what would you do if it was you, you, or you?  MALE SINGING: Me gusta la lima, me gusta limón. Pero no me gusta tanta corrupción.  JOE BIDEN: We have to let them know who we are, what we stand for.  JOE BIDEN: We choose hope over fear. Truth over lies. And, yes, unity over division.  JOE BIDEN: This is our moment to make hope and history rhyme. With passion and purpose, let us begin, you and I together.  JOE BIDEN: Hope is more powerful than fear. Light is more powerful than dark. This is our moment. This is our mission.  MALE SINGING: If I was president, hey, what would I do? If you were president, hey, what would you do if it was you, you, or you?  JOE BIDEN: We are the United States of America! There’s not a single thing we cannot do if we do it together.  FEMALE SINGING: Pa’ toda la gente. Si yo fuera Presidente, pa’ toda la gente. Si yo fuera Presidente, pa’ toda la gente. Si ohh-ohhh.


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